Kleenex Aromatherapy is a brand extension that shifts Kleenex from a reactive sickness product to a proactive wellness ritual. Instead of only offering relief when people are ill, the project positions Kleenex as a daily companion for emotional balance and calm. Designed for people living high-pressure, fast-moving lives, the system offers small moments of calm through three emotional states: Energize, Wind Down, and Nurture.

The project introduces two core products. The Aroma Mist Pack is a refillable tissue and spray system that apply essential oil blends directly to tissues for on-the-go use. The Aroma Pop Pack is a compact pod that releases scent when activated, turning a tissue into a brief aromatherapy experience. Together with a refreshed visual identity and packaging system, the project expands Kleenex into a year-round lifestyle brand focused on everyday emotional relief.